FRESH CONTENT: Bloom "Imagination"
Written by Glo(w)
Just as the name suggests, Bloom’s third single “Imagination” rose from the depths of fantasy. The subtle and sensual lyrics remain true to Bloom’s aesthetic. While seeking fulfillment during a period of celibacy, the St. Louis native conjured up phrases as mystical and alluring as her voice. A delightful mixture of ethereal harmonies layered with lyrics dipped in kink, “Imagination” embodies the full image of womanhood. The visuals associated with this single align with central themes of the song. It is women who remain powerful in both abstinence and liberation. It is sacred spaces of sisterhood where our deepest desires are shared through girl talk and comparative banter. Inspired by Solange’s imagery for iconic videos such as “Cranes in the Sky”, Bloom desired to produce a visual that held a prominent color story and incorporated movement. While donning varying hues of pink, both singer and dancers bring the dreamy-feel of “Imagination” to fruition.