ODE TO THE PIONEERS: HelloJIZOO
Written by Glo(w) | Playlist Embedded
There is peace in youthful ignorance. Bliss is easy for the unknowing. You can look at a small child’s smile and see the unwavering joy emitting from his or her face. Part of this comes from special attention being directed at their well-being at all times. Part of this comes from being unaware of the travesties time and age will bring. Children only know the world they are shown and the perspective their caregivers give them. While it is easy to shield a child from any disruption in their happiness, this method does not prepare the youth for life’s realities. Protecting peace becomes a daily task for adults. Our children ought to be taught the same skills to cope when life lets us down. There is no perfect path in parenthood. However, one key point of being granted guardianship over another life is to guide seeds on their own path and prune them as they bloom.
Jizoo “Hello Jizoo” Rice lives a life of paternal service. As the patriarch of his own family, he and his partner, singer Drea Vocalz, infuse a sense of community into their creative works. As a producer, Jizoo takes the form of the father of futuristic-funk. Each song straddles the fence between otherworldy, new-age hip-hop and classic sounds of soul music. As an entrepreneur, Jizoo creates his own fragrant incense sold exlusively under the moniker “The Good Vibes Dealer”. All the layers of being are covered by his paternal protection: eyes can feast on images of black familial strength, ears can soak in the sounds of sunshine, and nose can smell the goodness that connectivity can bring.
Jizoo is the embodiment of Black Boy Joy.
It seems scarce in a world where black bodies are criminalized upon entry. In a system of guilty until proven innocent, black boy joy is often misinterpreted for potential danger. The burdens of adulthood weigh heavy on children who have been kissed by the sun. Black Boy Joy, the incense created by Jizoo is a reminder to value the youth-like bliss stolen from black boys far too soon. With hints of every conscious and kinky person’s favorite fumes, Black Boy Joy makes you smile the way children do when discovering a new simple pleasure. Jizoo’s commitment to the arts, feeding familial values, and creative expressions of joy is relevant and necessary.
Black Boy Joy matters because black lives do.
Listen to some of Jizoo’s music below and purchase some incense at goodvibesdealer.com today.